**NEW SEASON COLLECTION HAS BEEN LAUNCHED**

About Us

Australian Sleepwear and lingerie fashion label Emma Knieriem (pronounced Ker-near-em) concentrates on bringing luxury and style back to the bedroom.

How many women have been caught short in their P.J’s and put in an uncomfortable and embarrassing situation?

A friend of mine was dropping her boyfriend off at work, it was early morning so she didn’t bother changing out of her pyjamas. On the way home, the police pulled her over and she spent the next half hour standing next to her car on the highway in her daggy flannelettes with every second car giving her a beep. In Emma Knieriem this would never have happened.

Emma Knieriem is unique to the market, bringing a new era of sleepwear and lingerie that is made to be seen. Sleepwear that is so stylish it borders on regular clothing, so if you wanted to pop down to the shops, your only concern would be are you too glamorous?

Emma Knieriem lingerie can be worn under the clothes but more often than not you will want to flaunt it. The lingerie borders on loungewear so if you wanted to nick down to the post box in your knickers you simply can.

Emma Knieriem brings designs that are feminine, quirky with a girly innocent childlike aesthetic, with limited pieces.

Emma Knieriem is for the girl that knows the importance of appearance during the hours of intimacy in her own home or just lounging around.